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Naughty never tasted so nice.

They said plant-based had to be pure. Polite. Maybe even a little bit… bland. We said: nah, let’s get messy.

 

Meet the BRAND NEW I Can’t Believe It’s Vegan Wheat Free Brownie Box — a gloriously gooey rebellion against everything you thought vegan treats had to be. It’s rich and it’s filthy.

Inside are sixteen naughty bites of pure indulgence. This box is dripping in molten caramel, slick with glossy ganache, and dangerously heavy on the cookie dough.

Don't mistake these for health snacks, these are plant based gone rogue.

  

Go on. Take a bite. We won’t tell the kale.

Life’s too short for an average Brownie...

Good things come in bad packages...

What makes Bad Brownie different?

We are unapologetic about the quality of our ingredients, the richness of our brownies and the intense pleasure that they deliver, bite by bite. We believe in generosity, luxury, quality, and ingredients that are unashamedly indulgent and delicious.

WHATS SO BAD ABOUT BEING BAD

You should do cardio 5 times a week, you shouldn’t eat carbs after 6pm.

You should drink 4 litres of charcoal-purified water daily, you should definitely never drink alcohol.

You shouldn’t go to bed late. You should floss daily, you shouldn’t wear a skirt like that at your age.  You should do your tax return right now, you shouldn’t be too picky, you shouldn’t say what you really think, you should always put on a brave face. 

Ever think that being good is over-rated?

Life isn’t about punishment or self-denial.  We’re not in the business of making you feel guilt or shame, we’re in the business of making perfect little squares of pleasure.

Yes, our brownies contain butter, salted caramel, chocolate – lots of it – we refuse to apologise for any of it.  And sure, if you ate them 24 hours a day, you probably wouldn’t feel your best. But one or two bites of happiness when you feel like it – well that is something you should feel good about. 

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