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About Us

We Live + Breathe Brownies

We think our brownies are the best in town – in fact in any town we deliver to in the UK. It’s not just us who think so – the Dragons in their Den loved them, as have thousands of people who’ve visited us at food markets over the years, and our tens of thousands of happy online customers.

We are totally passionate about our handmade brownies. We gave up our day jobs in a branding agency because we believe in these brownies, and we are constantly, relentlessly, whole-heartedly creating, evolving and improving what we bake, to give our fellow brownie-lovers the most luxurious, delicious, chocolatey, delightful products we can.

One of the reasons we feel so proud of our little squares is because of the quality of ingredients we use – only the finest Belgian dark chocolate, the creamiest churned butter, nuts sourced from the finest nut growers.


We are unapologetic about the quality of our ingredients, the richness of our brownies and the intense pleasure that they deliver, bite by bite. We believe in generosity, luxury, quality, and ingredients that are unashamedly indulgent and delicious.

We believe courgettes and beetroots belong in a salad drawer, not in your tea time treat.

We think life can be hard enough, without starving yourself, or punishing yourself, or eating a lacklustre brownie that’s dry and flavourless.

Some people think it’s a bad thing to treat yourself beautifully, to spoil yourself occasionally. Some people think there’s virtue in self-denial and that pleasure is self-indulgent. To those people we say: enjoy your sugar free, fat free and joy free chickpea brownies.

We know that our beautiful hand-made brownies might not change the world, but they might help make a dull Tuesday a little sunnier, or your sister’s birthday even happier, or your best friend’s break up 1% less brutal. A little square of joy can go a long

Way. So really we should have called ourselves Good Brownie, but that wouldn’t have had any alliteration.

Our Approach

We believe in generosity of ingredients. It’s not about a token sprinkle on top – if we’re making a peanut butter brownie, it’ll be a better one because it’s not just about token dollops. No! We put crunchy peanut butter in the brownie mix – so you’ll taste it in every single bite. And we take the view that you’ve chosen that particular brownie because you like peanut butter.

We like peanut butter, too. So just because we’ve put it in to every bite doesn’t mean that we won’t also give you a little crunchy bonus on top. That’s right! Not only do you get peanut butter throughout the entire brownie, we sprinkle home-made peanut brittle on top, and a drizzle of dark chocolate, just because. Too much is never enough.

Where it all began...

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