We Live + Breathe Brownies
We think our brownies are the best in town – in fact in any town we deliver to in the UK. It’s not just us who think so – the Dragons in their Den loved them, as have thousands of people who’ve visited us at food markets over the years, and our tens of thousands of happy online customers.
We are totally passionate about our handmade brownies. We gave up our day jobs in a branding agency because we believe in these brownies, and we are constantly, relentlessly, whole-heartedly creating, evolving and improving what we bake, to give our fellow brownie-lovers the most luxurious, delicious, chocolatey, delightful products we can.
One of the reasons we feel so proud of our little squares is because of the quality of ingredients we use – only the finest Belgian dark chocolate, the creamiest churned butter, nuts sourced from the finest nut growers.
We are unapologetic about the quality of our ingredients, the richness of our brownies and the intense pleasure that they deliver, bite by bite. We believe in generosity, luxury, quality, and ingredients that are unashamedly indulgent and delicious.
We believe courgettes and beetroots belong in a salad drawer, not in your tea time treat.
We think life can be hard enough, without starving yourself, or punishing yourself, or eating a lacklustre brownie that’s dry and flavourless.
Some people think it’s a bad thing to treat yourself beautifully, to spoil yourself occasionally. Some people think there’s virtue in self-denial and that pleasure is self-indulgent. To those people we say: enjoy your sugar free, fat free and joy free chickpea brownies.
We know that our beautiful hand-made brownies might not change the world, but they might help make a dull Tuesday a little sunnier, or your sister’s birthday even happier, or your best friend’s break up 1% less brutal. A little square of joy can go a long
Way. So really we should have called ourselves Good Brownie, but that wouldn’t have had any alliteration.
We believe in generosity of ingredients. It’s not about a token sprinkle on top – if we’re making a peanut butter brownie, it’ll be a better one because it’s not just about token dollops. No! We put crunchy peanut butter in the brownie mix – so you’ll taste it in every single bite. And we take the view that you’ve chosen that particular brownie because you like peanut butter.
We like peanut butter, too. So just because we’ve put it in to every bite doesn’t mean that we won’t also give you a little crunchy bonus on top. That’s right! Not only do you get peanut butter throughout the entire brownie, we sprinkle home-made peanut brittle on top, and a drizzle of dark chocolate, just because. Too much is never enough.
Where it all began...
In 2013, we took a massive leap of faith by quitting our branding agency jobs and launching Bad Brownie. Our first-ever market was Venn Street in Clapham!
Bad Brownie began to expand, reaching even more markets in London – as well as British Summer in Hyde Park, our first-ever appearance at a festival.
With our Camberwell kitchen feeling a little too small, we found a new space in Forest Hill which we kitted out ourselves. This was also the year we launched our second-generation branding!
Eager to grow the business further, we tried our luck on Dragon's Den – and walked out with an investment from Touker Suleyman. Definitely one of our proudest moments yet!
When Pret A Manger asked us to make a vegan gluten-free brownie just for them, we couldn't refuse! And it's lucky we did, as vegan brownies are now a much-loved staple in our range.
We continued to work hard and grow our business, opening up a stand in Canary Wharf, selling at festivals across the country, appearing at up to 25 markets a week, and building our online presence.
Like many businesses, our world was turned upside down by Covid-19. Festivals and markets shut down, wholesale orders were cancelled, and we were forced to move entirely online... Turns out it was just the beginning of bigger and better things!
Online brownie sales began to go through the roof... So much so that we couldn't keep up with orders and needed to move to a bigger kitchen! We ended up signing a lease for our future base in Hayes and got down to planning our dream brownie HQ.
In October 2022, Bad Brownie was re-born with an exciting new look, a shiny new HQ, and big plans for incredible new brownies. Watch this space!
“These are brownies for the connoisseur – think gooey chocolate slabs spiked with flavours”
“These are cakes for the connoisseur – think gooey chocolate slabs spiked with flavours”
“These are pastries for the connoisseur – think gooey chocolate slabs spiked with flavours”