All About Our Sugar-Free Brownies

Did you know that, according to research, the average Brit consumes around 71.7 grams of sugar per day? To put that into context, the NHS advises a maximum of 30g of sugar per day – which means the average person is consuming 239% more sugar than recommended!

However, as scary as that might sound, trying to forgo sugar is probably even scarier. After all, who really wants to give up chocolate? Plus, don’t healthy foods like fruit have sugar in them, too? To help you out, we’re here to break down all the jargon and explain exactly why our brand-new keto brownies are perfect for low-sugar lifestyles.

What is a sugar-free diet?

Quite simply, a sugar-free diet does what it says on the tin: it’s a diet that forgoes sugar. The term ‘sugar’ generally refers to added sugar only, which is found in processed foods. Naturally occurring sugars, such as those in fruits and vegetables, are excluded.

Following a no-sugar diet can be hard in the beginning, largely because sugar is quite an addictive ingredient. It releases a neurotransmitter called dopamine which is closely linked with addictive behaviour. The release of dopamine triggers a ‘high’ feeling that leads you to experience even more sugar cravings!

Refined sugar is also what contributes to energy ‘crashes’. These occur when your blood sugar levels spike and fall following the consumption of sugary food.

What’s the difference between keto and sugar-free?

A no-sugar diet focuses on avoiding refined sugars, whereas a keto diet focuses on eating low-carb.

Any food which is low-carb will be sugar-free by default. However, not all sugar-free foods are low-carb. Confused?

Both natural and processed foods contain carbohydrates. There are two kinds of carb:

  • Simple carbs, which contain only sugar
  • Complex carbs, which contain fibre and starch

Food can contain both simple and complex carbs. Plant-based foods, like fruits and vegetables, often contain both types of carb, whereas processed foods, like sweets, bread, soft drinks, often only contain simple carbs.

Simple carbs digest quicker, which is why they cause your blood sugar levels to spike. In comparison, the fibre and starch in complex carbs digest slower and help avoid sugar crashes.

You might’ve heard of keto-ers calculating their ‘net carbs’. Net carbs are fibre and sugar alcohols subtracted from the total amount of carbohydrates. Why do we subtract these two components specifically? It’s because fibre and sugar alcohols don't impact blood sugar levels.

For example, a food item could contain no added sugar which would make it acceptable on a sugar-free diet. But it could still have a high amount of carbs, as sugar isn't the only carb out there (remember there's fibre and starch in complex carbs, too). So that same food item might not necessarily be acceptable on a keto diet.

Luckily for you, our brownies are both low-carb and sugar-free.

Keto brownies in box

Are artificial sweeteners better than sugar?

Artificial sweeteners, also known as sugar substitutes, are a good way to cut down on added sugars while still enjoying sweet food. They don’t affect blood sugar levels, which is why they’re a good alternative for people following a no-sugar lifestyle.

There are around 11 artificial sweeteners approved for use in the UK. Some of the most well-known include sucralose, stevia, xylitol, and aspartame.

Some people worry that artificial sweeteners can be bad for you. However, all sweeteners in current use have been certified as safe for consumption by the European Food Safety Agency.

What sweeteners are in our sugar-free brownies?

Our sugar-free brownies contain xylitol and erythritol.

Both xylitol and erythritol are sugar alcohols, which is a type of carbohydrate. Don’t worry – they don’t actually contain any alcohol.

Xylitol and erythritol are naturally occurring within plants and, according to scientific research, may contain some pretty cool benefits. They’re non-fermentable, which means that oral bacteria can’t convert them into acid – a key player in tooth decay. Xylitol specifically may also contain antioxidant properties, although this hasn’t yet been proven in humans.

Xylitol is used in our brownie batter, while erythritol is used to create our very own sugar-free chocolate. Which leads us onto our next question…

Is there even such a thing as sugar-free chocolate?

There is, and we make our own in-house at our London kitchen!

As mentioned above, we use the sweetener erythritol in our handmade, sugar-free chocolate. That’s because erythritol is available in a very fine, powdered form that lends itself to smooth, velvety chocolate. No gritty chocolate here!

Raspberry and pistachio brownie

What ingredients make your brownies low-carb?

We swapped out a lot of standard ingredients for more keto-friendly alternatives. For example: instead of white flour, a refined carbohydrate, we use almond flour which is lower in carbs and more nutrient-dense. It also means our keto brownies are wheat-free!

Cocoa butter, which is made from the oils of cacao beans, is filled with healthy fats that make it a great keto-approved addition to regular unsalted butter. It also has an extra-creamy taste that makes our brownies moist and velvety.

We also included other keto-approved ingredients, like eggs (a good source of protein) and sugar-free flavouring oils. 

Are your keto brownies good for sugar-free lifestyles?

Absolutely – our keto brownies are sugar-free, low-carb, and wheat-free (although we don’t recommend them to coeliacs or those with severe allergies).

Why did Bad Brownie decide to launch sugar-free brownies?

It's always been important to us that anyone can enjoy our brownies, no matter their dietary requirements. And we're proud to say we cater to lots of different requirements: vegan, gluten-free, dairy-free, sugar-free, low-carb – and hopefully even more in the future. However, that doesn't mean that you have to have some kind of dietary requirement to enjoy our sugar-free brownies. We hope that anyone can enjoy these wonderful brownies, whether you follow a specific eating plan or not.

Even though they might not be 'standard' brownies, our sugar-free brownies are equally as decadent and delicious. In fact, we promise you'll barely taste the difference!


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